Culture Starts Here leadership podcast series

Is your culture working for you or against you?

Culture can be an organization’s biggest threat to growth – or its greatest opportunity for competitive advantage.

In Culture Starts Here, a special series on the CultureCon podcast, ADVISA CEO Heather Haas and leadership consultant BJ McKay share insights and tactics you can use to jump-start your organization’s optimal culture. 

Every episode of Culture Starts Here includes the answer to the most common question ADVISA’s leadership consultants hear:

Where do we start?

Meet ATLAS

All episodes


ATLAS framework for cultural competitive advantage

To help organizations create the culture they need to succeed, ADVISA developed the ATLAS framework – five critical drivers that, when aligned, create cultural competitive advantage:

  • Activation from Above – executive ownership of culture
  • Trust and Shared Purpose – clear mission, vision, and values
  • Leader Effectiveness – equipping leaders to model the right mindsets and behaviors
  • Actionable People Data – putting people insights in leaders’ hands
  • Systems that support leaders – aligning processes, tools, and norms with the desired culture

When these five drivers work together, culture stops being abstract – it becomes the engine that propels business results.

Take the free, 5-minute culture check!

Find out where your organization stands today – in just minutes! Plus, it’s free.

ADVISA’s online ATLAS Navigator tool gives you a snapshot of strengths and opportunities across the five drivers. It’s a great conversation starter for leaders, managers, and teams who want to begin the culture journey with clarity.


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