Building a Destination People Want to Work For

Hamilton County Tourism: A Case Study in Leader-Led Culture™

Hamilton County Tourism is the destination management and marketing organization for Hamilton County, Indiana. Their mission depends on enabling a team of marketing and destination management professionals to be successful across a wide range of situations and scenarios.

I think my favorite thing about ADVISA is just how authentic they are. The team members are real. They are humans. And they also understand that we are all in this together.

Brenda Myers, President & CEO

With growth comes new challenges

As Hamilton County Tourism grew, leaders faced increasingly complex people and organizational challenges. They wanted a trusted partner who could help them build leadership capability, strengthen culture, and provide objective guidance when internal solutions weren’t enough.

Why they chose ADVISA:

  • Authentic partnership
  • Human-centered approach
  • Coaching mindset
  • Practical problem-solving
  • Trusted advisor relationship

Solution

ADVISA has provided tailored support to Hamilton County Tourism since 2018 to help the organization create a strong leader-led culture:

“Activate” driver

Build commitment from the top.

  • Executive team training and custom sessions

“Target” driver

Establish desired future state.

  • Strategic Thinking sessions for Directors
  • Organizational Change session at company retreat
  • Leader Capability Summit

“Lead” driver

Develop confidence and capability.

  • ADVISA Leadership Academy training
  • Emerging Leader Series training
  • Leadership Fundamentals training
  • Five Dysfunctions of a Team sessions with leadership team + full team
  • Customer-Focused Selling workshop
  • Company retreat coaching session
  • Individual leader coaching and EQ+ coaching
  • Full-day teambuilding sessions
  • Custom team sessions

“Apply” driver

Improve performance with people data.

  • Predictive Index Behavioral Assessment
  • PI team sessions

“Scale” driver

Enable behavior change.

  • Workshops and sessions at company meetings and retreats

Results

Since partnering with ADVISA, Hamilton County Tourism has been recognized as one of Indiana’s Best Places to Work every year since 2020.

Discover the advantage of Leader-Led Culture™

To learn how ADVISA can help transform YOUR organization, request a free consultation today.