Culture Starts Here leadership podcast series

Is your culture working for you or against you?

Culture can be an organization’s biggest threat to growth – or its greatest opportunity for competitive advantage.

In Culture Starts Here, a special series on the CultureCon podcast, ADVISA CEO Heather Haas and leadership consultant BJ McKay share insights and tactics you can use to jump-start your organization’s optimal culture. 

Every episode of Culture Starts Here includes the answer to the most common question ADVISA’s leadership consultants hear:

Where do we start?

Meet ATLAS

All episodes of the Culture Starts Here podcast series


ATLAS framework for cultural competitive advantage

To help organizations create the culture they need to succeed, ADVISA developed the ATLAS framework – five critical drivers that, when aligned, create cultural competitive advantage:

  • Activate – Set direction from the top. Signal what matters.
  • Trust – Create shared purpose and psychological safety.
  • Lead – Build leader capability and consistency.
  • Apply – Use data to make practical application meaningful.
  • Scale – Reinforce through platforms, tools, and processes.

When these five drivers work together, culture stops being abstract – it becomes the engine that propels business results.

Take the free, 5-minute culture check!

Find out where your organization stands today – in just minutes! Plus, it’s free.

ADVISA’s online ATLAS Navigator tool gives you a snapshot of strengths and opportunities across the five drivers. It’s a great conversation starter for leaders, managers, and teams who want to begin the culture journey with clarity.